Websites for small businesses
Can customers find you online? A professional website makes sure they do.
- Fast. Pages load quickly, so visitors stay instead of leaving.
- Phone friendly. Looks sharp on every screen, with one-tap calling.
- Customizable. Designed around your business, your photos and your brand.
- Fair prices. Flat, published prices with no surprise invoices.
Found on GoogleTap to call, from any phone
Why business owners work with Waypoint Web
- One person, start to finishYou work with me, not a call center
- Flat, published pricesNo hourly billing for your build
- Live in about 3 weeksOnce I have your info and photos
- You own your siteDomain and Google profile in your name
The benefits
Why do I need a website? Because most customers look you up before they ever pick up the phone.
Get found by new customers
People search before they hire. A website puts your business in the results, ahead of competitors who don't have one.
Earn trust before the first call
Your work, reviews and contact details in one professional place make you look established and easy to choose.
Bring in calls around the clock
Tap-to-call buttons and a simple contact form turn visitors into leads, even while you're on a job or after hours.
Work
Built for local trades. Concept sites for the kinds of businesses I work with.
RoofingConcept 
PaintingConcept 
Garage doorsConcept 
DrywallConcept 
Appliance repairConcept 
FlooringConcept
These are concepts with sample names and placeholder images, built from public information. Client sites will be shown here, with permission, as they launch.
How it works
Three steps. No pressure. You see your site before you pay for it.
We talk
A 20-minute call or a coffee. You tell me about your business and who you want calling you.
Free demo
I build a sample homepage for your business, so you can see it on your phone before you pay anything.
Approve and go live
You sign off, I finish the pages and connect your domain and Google profile. Live in about three weeks.
Pricing
Flat prices, out in the open. You'll know the number before we start.
Website builds
A one-time price for your site. Every build starts with a free demo.
Starter site
$1,500one-time
Everything a small business needs to get found and get the phone ringing.
- Up to 5 pages: Home, Services, About, Reviews and Contact
- Built for phones first, with tap-to-call
- Contact form that emails you
- Words written for you from our first call
- Google Business Profile setup or cleanup
- Search basics, with Google Search Console set up
- Live in about 3 weeks
Most popular
Standard site
$2,500one-time
Room to show your work and rank for each service you offer.
- Everything in Starter
- Up to 10 pages, with a page for each main service
- Up to 3 city or service-area pages
- Project photo gallery
Custom site
from$3,500one-time
For businesses that need more pages or special features.
- Everything in Standard
- Up to 15 pages
- One special feature, such as online booking, a menu, or content you can edit yourself
- Bigger projects quoted after a free consultation
Hosting and care plans
Every site needs one of these, because I host it. Month to month, cancel with 30 days' notice.
Hosting
$30per month
Keeps your site online, fast and secure. Or $300 a year.
- Fast, secure hosting with SSL
- Your site kept online and running
- Changes billed at the hourly rate
Starter care
$50per month
Hosting plus the upkeep, so you never have to think about it. Or $500 a year.
- Everything in Hosting
- Tested software updates
- Monthly checks: uptime, padlock, domain and a live form test
Best value
Standard care
$100per month
Upkeep plus time each month to keep your site fresh. Or $1,000 a year.
- Everything in Starter care
- 1 hour of edits every month
- Monthly report on how your site is doing
Anything outside your plan is $75 an hour. Hosting and care plan prices are before applicable sales tax.
Who you'll work with
Hi, I'm Jace. One person, start to finish.
I build websites for small businesses that have been getting by on word of mouth and a Facebook page. The goal is simple: show up when people search, look trustworthy on a phone, and make it easy to call you. Plain English, month-to-month plans, and you always deal with me.
Jace ChristophersenOwner and web designer
More about meMy promises
Four promises, in writing. Not fine print.
Free demo first
I build a sample homepage for your business before you pay anything. If you don't like it, you owe nothing.
You own everything
Your domain, website and Google profile are in your name. If you ever leave, you take all of it with you.
I answer my phone
Call or text and you get me, the person who built your site. No ticket system, no offshore support line.
Plain English, flat prices
A written price before any work starts. No jargon, no hourly billing, no add-ons you didn't ask for.
How much does a website cost?
A Starter site is $1,500, a Standard site is $2,500, and custom sites start at $3,500, paid once. Every site also needs hosting ($30 a month) or a care plan ($50 or $100 a month). You get a written, flat price before any work starts, and anything outside your plan is $75 an hour.
How long does it take?
About three weeks from the day I have your information, a few photos and access to your domain or Google profile. The free demo usually comes first, within a few days of our call.
What do I need to give you?
A list of your services, the towns you work in, a few photos of your work (phone photos are fine), your logo if you have one, and any reviews you're proud of. I can write the words for you.
Do I own my website and domain?
Yes. The domain and Google Business Profile are registered in your name, and I'm added as a helper. If you ever want to leave, I hand everything over.
Will it show up on Google?
I set up the pieces Google looks for: your Business Profile, clear page titles, your service area and a fast, mobile-friendly site. Nobody can honestly promise the number one spot, but you'll be in the running, which you can't be without a site.
What happens after it's live?
I host it and keep it running. Hosting alone is $30 a month. Starter care ($50 a month) adds tested updates and monthly checks, and Standard care ($100 a month) adds an hour of edits and a monthly report. Plans are month to month, and extra work is $75 an hour.
Why not just use Wix or Squarespace?
You can, if you have the time. The difference is that I do the work, the site is built to load fast and get calls, and when something needs changing you text me instead of learning a website builder.
See your business online before you pay a cent.
Free demo, flat price, live in about three weeks. I call or text back the same business day.